Alberto Gutiérrez
Business · Marketing · Analytics
Get to know me
Business strategy
Market analysis and campaign planning at Logitravel.
Marketing specialist
French and Spanish holiday markets. Campaigns, performance and KPI tracking.
Sports marketing
Sponsor identification and retention at Sponsor4U.
Projects beyond the day job.
Two tools built around problems I knew first-hand.
Wherepace
Born from my own race preparation. Wherepace brings routes, pacing and estimated passing times together, helping runners plan their race and friends and family find where to cheer them on.
Explore wherepace.com ↗
Q4Plan
I built Q4Plan to solve a planning problem at work: giving our team an accessible Gantt view to structure commercial plans in one place.
Explore q4plan.com ↗See the storybehind the numbers.
Explore sales across Europe. Choose a country, product and week to see the story change. All figures are illustrative.
Sample travel sales in Spain
Explore a fictional eight-week sales snapshot.
Demand trend
Weekly bookings · sample dataChannel mix
Share of sample bookingsFrom market context to measurable action.
My work sits where commercial strategy, marketing performance and data meet.
Vacation Business Strategy
Market analysis, strategic planning and campaign definition aligned with business objectives. Using Looker, Excel, Salesforce and other tools to inform commercial actions.
Marketing Specialist, Long-Term Travel
Worked across the French and Spanish holiday markets, developing and executing a 360° marketing plan across promotions, email, affiliates and performance media, with KPI tracking.
Sports Marketing
Sponsor identification and retention, alongside corporate image work.
Education
Data Science, Business Analytics & Big Data
Master’s degree · Complutense University of Madrid
Law, Economics & Management
Master’s degree, Marketing & Sales · University of Upper Alsace
Marketing & Market Research
International double degree · University of Seville & University of Upper Alsace
Business fluency.
Analytical curiosity.
I bring together hands-on marketing experience and formal training in data science and business analytics.
Analysis & visualisation
Looker · QlikView · Power BI · Excel · KPI reporting · Dashboarding
Data foundations
SQL · Python · Machine learning · Spark · Analytical projects
Commercial execution
Marketing strategy · Google Ads · Google Analytics · Google Search Console · CRM · Affiliates · Campaign optimisation
Languages
Spanish: native
French: Professional proficiency
English: Upper-intermediate
Beyond the desk.
Usually, somewhere on a run.
I started running a few years ago. Fourteen marathons later, preparing for a race has become part of my life — from working out the pace to finding the places where my friends and family can see me.
That preparation is also where Wherepace began. I used to bring routes, split times and meeting points together by hand. Eventually, I built the tool I wished I had.
Discover the projectbehind the miles
Looking for someone who connects the dots?
Open to business analytics, marketing analytics and strategy opportunities across Europe.
albertogutipe@gmail.comLinkedIn